I gotta tell ya, this blog is becoming more and more about FacebookPages. But I thought this might be interesting for my Facebook-Experiment.
In July, Ikea had a competition for their famous shelved cabinets “Billy”. They were around for 30 years, time for a bit of a promotion. So the
y decided to use Facebook. A Facebook app called the “Billygram” was designed.
The app gives u the possibility to post messages on a friends wall with this rack of letters (Small Billy Cabinets). In one week, 20.000 people used the app. Hows that for gaining traffic to your site!
The campagne is an awardwinning brainchild of Ogilvy in Frankfurt (Germany).
- IKEA: Facebook Billygram (ibelieveinadv.com)
- IKEA: Facebook Billygram (adsoftheworld.com)
- IKEA Turns Consumer Behavior into Viral Marketing (marketingpilgrim.com)
- Guerilla gamers crash Ikea (theage.com.au)